Brand Identity & Merchandising
Verdi , New York City 2024
For Verdi, I collaborated with their branding team from concept through final delivery, designing a cast of NYC themed animal characters: a cat, a pigeon, a crew of rats, and a wiener dog. Built to reflect the brand's local personality and delivered on time for launch across their website and merchandise.
I specialize in character-driven brand identity, developing illustration systems that work cohesively across all brand touchpoints from websites, social media, packaging, and merchandise. I will ensuring a consistent visual presence that stands out and scales.
